Sesame Street characters to market fruits, veggies to kids

FILE - In this photo provided by StarPix, from left to right, Bert and Ernie, Elmo, Cookie Monster, Abby Cadabby and Zoe show everyone how to get to Sesame Street as they rename the corner of 31st Street and 8th Avenue "Sesame Street" on Thursday, Feb. 4, 2010. (AP Photo/Amanda Schwab, StarPix)

October 30, 2013 6:13:26 PM PDT
Characters from Sesame Street are joining First Lady Michelle Obama's campaign to reduce childhood obesity.

Visit the grocery store and you may see Elmo, Big Bird and other characters making fruits and vegetables more appealing.

The nonprofit organization behind the popular children's educational program is allowing the produce industry to use the characters to market healthy foods.

At a recent White House summit on food marketing to children, Mrs. Obama urged companies and television broadcasters to do more to promote healthier foods to youngsters.