Chocolate toothpaste? Crest launches 'Be' line

[FILE]Crest toothpaste is displayed at a Denver supermarket on Wednesday, May 3, 2006. (AP Photo/Ed Andrieski)

January 28, 2014 9:08:16 AM PST
Chocolate toothpaste? Crest toothpaste introduces a new line that includes Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

The new line comes as Procter & Gamble turns toward new products to spur growth in developed markets like the U.S. The world's largest consumer products maker, which makes products ranging from Tide detergent to Gillette Razors, said Friday its net income fell 16 percent as it faced a tough comparison with the results a year ago.

The toothpaste line will be available the first week in February for $4.99.