At Subaru, it's the 2015 Legacy midsize sedan.
''It's a full redesign, it's more efficient than it used to be and because it's Subaru, it's all-wheel drive and I can tell you having driven the past several weeks in Chicago in test vehicles, I really like having that feature,'' said Joe Wiesenfelder, senior editor at cars.com.
The new Legacy will be available later this year. Trucks are also getting a lot of attention at this year's Auto Show. Chevy rolled out the 2015 Silverado HD CNG, bi-fuel capable truck and this summer, Chevy will offer a compressed natural gas Impala.
At Toyota, trucks take center stage. The new TRD pro-series package is featured in Toyota's brand new off-road test track. It goes through a series of tough terrain, in Toyota Tundras and Tacomas.
Toyota also has a wild-looking concept car, the FV2. The future mobility concept doesn't use a steering wheel; instead it's operated by the driver's body weight.
Kia's Niro concept car has a futuristic design and will make its US debut. On the production end, Kia is introducing its first electric car, the Soul EV.
Ford is celebrating the 50th anniversary of the Mustang and will also unveil its 2015 models.