Paper towel company Brawny has replaced its iconic Brawny Man with a woman for Women's History Month.
The Brawny Woman is part of the #StrengthHasNoGender initiative, started by Brawny's parent company Georgia-Pacific.
The initiative, now in its second year, celebrates women in science, technology, engineering, and mathematics.
Brawny Woman rolls are available in eight-roll packages during the month of March in Walmart store across the country.
Brawny Woman replaces Brawny Man for Women's History Month