Personalized shopping at

Hollie Schultz, founder of Baby Gizmo, tells us about a children's fashion line, FabKids. is a children's fashion brand and personalized shopping site that creates outfits and shoes for boys and girls, giving VIP Members access to competitive pricing.

Parents can take a style quiz with their kids, answering questions such as: What's your FabKid's favorite color? Which Outfit Would Your FabKid wear to school? A party? Results appear in your personalized FabShop.

Each month, FabKids launches a collection of on-trend, age appropriate outfits and shoes that are perfectly styled in your own FabShop.

FabKids empowers little ones to express their individuality with selections that are not only fashionable, but durable to withstand playground fun all season year long.

For more information about Hollie Schultz, visit