Gerber's 2021 Photo Search aimed at finding next 'Spokesbaby'

Gerber is looking for its next "Spokesbaby."

The baby will get the title "Chief Growing Officer."

This year is the program's 11-year anniversary.

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"Magnolia's joyful expression, playful smile and warm, engaging gaze captured our attention right away," said Gerber.

The baby that wins the 2021 Photo Search will serve as the 2021 Gerber Spokesbaby and also hold an honorary role on Gerber's Executive Committee.

Applicants must be between 0 and 48 months old.

Parents have until May 10 to apply on behalf of their child.

The prize includes the opportunity to be featured in Gerber's marketing efforts for the year, a $25,000 cash prize and a selection of Gerber products.