BTS teaming up with Mattel for new line of toys

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Tuesday, January 8, 2019
BTS teaming up with Mattel for new line of toys
Mattel, the maker of Barbie, is teaming up with K-pop group BTS for a new line of toys.

Mattel, the maker of Barbie, is teaming up with K-pop group BTS for a new line of toys.

Mattel will create a toy line inspired by the seven-member group. It includes dolls, collectible figures and games.

The El Segundo-based company made the announcement in Hong Kong this week.

Mattel is turning to the Korean boy band for help luring a new generation of kids.

BTS is one of the best-selling music acts in the world.

Last year, the group became the first Korean pop group to top the Billboard album charts in the U.S.