Subway ends "$5 footlong" promotion

WLS

(PRNewsFoto/SUBWAY Restaurants)

Subway is doing away with the popular promotion known for its catchy ad jingle. Instead, the sandwich chain is offering a $6 on all footlong subs. The company says any footlong sandwiches already priced below $6 will not be affected by the changed promotion.

We interrupt your newsfeed with an important update: starting tomorrow, ALL of our classic footlongs are $6 each! pic.twitter.com/ZgPSBy23WI
— SUBWAY® (@SUBWAY) February 3, 2016

The company says the change was necessary because of cost increases.

On Twitter, Subway fans did not take the news particularly well.

@SUBWAY what happened to #fivedollarfootlong
— Justin (@ArsonByLarson) February 2, 2016

@SUBWAY Six Dollar Footlong doesn't have the same catchiness. Also, the way you say "classic" makes it sound like it's not every sandwich
— Hunter (@hscottpalmer) February 2, 2016

@SUBWAY I thought footlongs were supposed to be $5? You know the whole $5 footlong thing you're known for...
— True BBoy Forever (@truebboyforever) February 4, 2016