Target spokesman Joshua Thomas says the website did not crash, but that the retailer had to take steps to manage the site due to overwhelming traffic. That included allowing only some customers access to the site at certain times. At one point, Target made the site inaccessible for about 15 minutes so it could grapple with the traffic.
Shoppers lined up for the limited edition Lilly Pulitzer collection starting Saturday night.
Many Target stores sold out of the collection within minutes of their doors opening Sunday morning.
A rush of shoppers snapped up the 250-piece collection at prices far below the cost of the Palm Beach designer's luxury collection.
Many of the items have already popped up on eBay, to the dismay of shoppers across the country.
A Target spokesperson says the store will not have more items available.
The Associated Press contributed to this story.
Due to the overwhelming excitement for the #LillyforTarget collection we are making adjustments to our website. Stay tuned for updates.— Target (@Target) April 19, 2015
For those still waiting for #LillyforTarget, we are continuing to work through our website experience. We will share updates as they come.— Target (@Target) April 19, 2015
#LillyforTarget for girls was like when a new Jordan sneaker drops for guys. Except on steroids & with way more chaotic high pitched sounds.— Hell On Heels (@HellOnHeelsGirl) April 19, 2015
Everything gone in three minutes. Women waited in line w/hundreds of dollars, left with nothing. How is this good business? #LillyforTarget— Jen Lancaster (@altgeldshrugged) April 19, 2015
To all the people who are purchasing Carts full of #LillyforTarget just to sell it on eBay...I hate you.— Kristen Tella (@Kristendtella) April 19, 2015
I sincerely believe there should have been a police presence at the #LillyforTarget opening day. I have seen terrible things.— Knoxville Pains (@KnoxvillePains) April 19, 2015
What I learned at #LillyforTarget, one actually needs 5 makeup bags, a whole rack of scarves, and 4 of the same dress to themselves— Catie Jokela (@CJokela13) April 19, 2015