Michael Jordan to testify in case against Dominick's

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Michael Jordan is suing Safeway over a 2009 ad. (WLS)

"I feel good," Michael Jordan said as he arrived at a Chicago federal courthouse for a civil trial that will examine the market value of the former basketball star's identity.

Jury selection began on Tuesday. The judge suggested opening arguments should take place Wednesday.

The ex-Chicago Bull brought a lawsuit against Safeway, the company that owned the grocery-store chain Dominick's, for the unauthorized use his name and persona in a 2009 ad. The ad congratulated Jordan on his Hall of Fame induction, used his jersey number and name, and offered customers a $2-off steak coupon. The text reads, "You are a cut above."

Michael Jordan is expected to testify in Chicago federal court on Tuesday in a civil case against Dominick's.

Jordan's lawsuit accused the grocery store chain of using his name and likeness without permission. In 2012, a federal judge ruled Safeway violated the Illinois right of publicity act, which cleared the way for today's lawsuit on damages. Jordan wants $10 million.

Lawyers for Safeway asked jurors if any of them have a problem with awarding a lot of money to someone who already has a lot of money, as well as if Jordan was an ido or personal hero. No one raised his or her hand.

The six-time NBA champion entered through front doors of the Dirksen Federal Building after a judge denied his request to enter through a security tunnel. Jordan walked through a metal detector and showed ID to security. Several federal marshals were there to secure the building.

Jordan is expected to testify.
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