Pay by selfie? Amazon wants to patent new technology

CHICAGO (WLS) -- Amazon is looking into allowing shoppers to pay with a selfie.

The online retailer has filed a patent application for the technology. The company argues it is more secure and less "awkward" than traditional passwords.

Customers would be able to take a picture or a short video of themselves to authenticate payments.

Amazon's facial recognition system would ensure it's the actual customer - and not hackers, thieves or kids using their parents' devices - who is making the purchase.

To prove you are real, the system would require you to blink, smile or tilt your head when taking a picture.

Amazon did not say when, if ever, the new technology would be available.