CHICAGO -- Michael Jordan's marketing chief says the six-time NBA champion often receives millions for lending his name to a product but doing nothing else.
Estee Portnoy's remarks came Thursday on the first full day of testimony in a civil trial in Chicago federal court examining the market value of Jordan's identity.
The issue is damages that the now-defunct Dominick's Finer Foods owes the ex-Chicago Bullsstar for invoking his name in a steak ad without permission.
His attorneys say such use is worth $10 million. Dominick's says that's too high when only Jordan's name is used.
But Portnoy testified that the XEl fragrance company paid $10 million for putting his name on cologne.
Asked if Jordan did anything other than lend his name, she responded, "Michael does not do anything for them."
Marketer testifies Michael Jordan received $10M just for lending name to product
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