"It keeps happening and we are not really sure why," said Terri Taylor of Ma & Pa's Candy.
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Vehicles just keep crashing into the historic Long Grove covered bridge. The latest incident happened Friday, when a U-Haul truck got stuck. It was the 14th time the bridge has been hit since it reopened last August. It had been closed for two years to repair it from major damage from the previous crash.
"Luckily, we have the problem solved, we don't have to spend a lot of money rebuilding the bridge all the time," said John Kopecky, Country House.
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The bridge was rebuilt with steel reinforcements so now the vehicle takes the brunt of the damage, not the bridge.
While nearby businesses are perplexed by the number of crashes, owners admit the publicity does give them a bit of a boost.
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"It's a spectacle that brings people into town," Taylor said.
"We had a great day on Sunday!" said Kopecky, with a laugh.
The local brewery, Buffalo Creek Brewing, has named beers after previous crashes. For the latest, the business is holding in a naming contest on its Facebook page.
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In the ongoing battle of vehicle vs. bridge, Long Grove officials believe GPS systems looking for the shortest route may be responsible for navigating drivers through the bridge. Friday's U-Haul driver told police he was following his GPS and didn't see the signs.
While it's likely to happen again, business owners are confident their iconic landmark is here to stay.
"I think we are going to win this battle, I really do," Kopecky said.