Evergreen makes frozen nutritional waffles, and is pretty new the market.
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Emily Groden, founder and CEO of Evergreen, joined ABC 7 Chicago Wednesday to talk about her product during the Week of Women.
Groden left the world-renowned Alinea Group to launch a "better-for-you" waffle brand.
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As a working mom, she wanted to give her young daughter frozen waffles for the convenience factor, but wasn't willing to sacrifice quality, nutrition or taste.
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To pursue her entrepreneurial dream, Groden worked three days a week as a lawyer and spent the rest of her time building the Evergreen business from scratch, from finding a co-packer to selling her waffles into retailers.
Visit eatevergreen.com for more information.