Rock Your Drop anti-violence campaign

CHICAGO (NEWS RELEASE) (WLS) -- Joakim Noah and the Noah's Arc Foundation are unveiling the new public service announcement (PSA) for the "Rock Your Drop" campaign to empower youth and community members.

The "Drop of Consciousness" movement, symbolized by a teardrop necklace, encourages people to take a stand for peace, unity and positive change in their communities.

Violence is an issue that affects the entire city of Chicago, and Noah's Arc Foundation is working to spread a message of positivity and non-violence through this new PSA.

Learn more at RockYourDrop.com.