Charlie Strong focused on process

DALLAS -- Charlie Strong didn't arrive at Texas as a bright-eyed coach with limited experience. His success at Louisville and other stops during his 32 years in the profession speaks for itself.

Nonetheless, it's never a bad idea to take advice from Kansas State's Bill Snyder, a veteran coach who has won 102 games in the Big 12. Asked whether he had advice for Strong, Snyder passed along some sage words.

"I visited with Charlie just a little bit ago," Snyder said. "I think the important thing is just be who you are. And if you indeed do that, be who you are, care about people, I think things can work out fine for him."

Strong held his first Big 12 media days news conference Tuesday, addressing several questions about his program, including what he has learned since arriving in Austin.

"Well, the main thing, what's really key -- you can't look at any job any different than anywhere else you've been," he said.

That sounds good, but make no mistake: Being the head coach at Texas is unlike any other job he's held during his coaching career. Expectations are high, demands are even higher, and the pressure to win began roughly around the time Strong took a seat in front of the masses after being introduced as the Longhorns' head man in early January.

The desire to "put the 'T' back in Texas" and commitment to academics are among the messages that have become commonplace during his time in Austin, and Strong reiterated those goals during his first Big 12 media days appearance. He also addressed Texas' national title hopes after saying earlier this year that the Longhorns would not win it all in 2014. 

"I've been a part of two national championships," Strong said. "We never talked about going and winning a national championship. Because you know what happens. One day you wake up, you're the national champion. It's all about our players going out, competing each and every day."

Strong won two BCS national titles during his time as an assistant at Florida, when the Gators beat Oklahoma in the 2008 championship and Ohio State in the 2006 title game. He made it clear he wants his players to focus on the process and not the potential results.

"You expect them to have expectations at [the] University of Texas because you're looking at a premier program," Strong said. "But it's all about our players and just making sure we go compete."