Joseph Randle to endorse MeUndies
In the span of less than a week, Dallas Cowboys running back Joseph Randle has gone from stealing underwear to becoming a spokesman for it.
MeUndies -- a Los Angeles based lifestyle brand that is transforming how people perceive and purchase their underwear -- is now partnering with Randle, according to MeUndies head of marketing and business development, Dan King.
MeUndies will pay Randle enough to help defray the cost of the $29,500 fine the Cowboys imposed on him after he was caught shoplifting last week while also supplying him with enough product that the Cowboys running back will have all the underwear he needs for a long time.
Randle, who also tried to steal cologne at a Dillard's in Frisco, Texas, was charged with a misdemeanor Class B theft of $50 to $500, according to police. He was released on writ bond at 1:20 a.m. Tuesday.
In partnership with MeUndies, Randle also will be donating upwards of $15,000 worth of underwear and basic apparel to children in need and making multiple appearances at Dallas-area schools and charities to speak to students about learning from their mistakes.
"Joseph felt the need to turn a negative situation into a positive and teamed up with MeUndies to give back to his community and help families in need," King said this weekend.
"As a young company, MeUndies is faced with difficult challenges all the time. It's up to us to turn a negative situation into a positive one, almost on a daily basis. How you learn from your mistakes fast is how you find success in our business and those lessons are applicable in all walks of life."
Randle was arrested Tuesday, two days after Dallas' victory against the Seattle Seahawks. The Cowboys fined Randle one full game check -- the maximum they could under the collective bargaining agreement.
When MeUndies and King heard about Randle's mistake, they reached out to the running back's agent, Erik Burkhardt. The two spent this week trying to make the lesson Randle learned a constructive one for others.
"There is no excuse for my mistake last week, and I take full responsibility for my actions," Randle said. "I let down my coaches, teammates, and family. My agent and I have spent a lot of time looking for ways I can turn my situation into a learning experience for young people.
"Partnering with MeUndies allows me the opportunity to give back to others less fortunate than myself, and spread a positive message of not making the same mistake twice."
Said King: "We told Joseph that if he was willing to take responsibility for his actions, apologize, and take action, we would donate $15K worth of product that he could give back to his community -- so that's what we plan to do.
"Everybody deserves a second chance because people make mistakes. We want to help him put his best foot forward, so he can get back to setting a good example for the NFL, the Dallas Cowboys, and the kids who look up to him."
