Mattel, the maker of Barbie, is teaming up with K-pop group BTS for a new line of toys.
Mattel will create a toy line inspired by the seven-member group. It includes dolls, collectible figures and games.
The El Segundo-based company made the announcement in Hong Kong this week.
Mattel is turning to the Korean boy band for help luring a new generation of kids.
BTS is one of the best-selling music acts in the world.
Last year, the group became the first Korean pop group to top the Billboard album charts in the U.S.
BTS teaming up with Mattel for new line of toys