Sunday night's Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.
Bad Bunny, the Grammy-winning global sensation, brought his Puerto Rican culture to the stage with some special guests.
Stars were front-and-center at Super Bowl 60, with Chris Pratt and Jon Bon Jovi introducing the teams, a series of soaring pre-game performances and a much-anticipated halftime show from Bad Bunny.
Kid Rock headlined the Turning Point USA counterprogrammed Super Bowl halftime show on Sunday, Feb. 8.
Drake Maye and the New England Patriots take on Sam Darnold and the Seattle Seahawks on Sunday at Levi's Stadium, home of the San Francisco 49ers.
As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots and Seattle Seahawks.