The fast-food restaurant announced this week that it will discontinue the popular calendars after two decades. The calendars included fun, whimsical photos of cows, the restaurant's mascot, as well as a unique deal or coupon each month. They retailed for $8 plus tax in 2018.
"Yes, we have made the difficult decision to retire our annual Cow Calendars at the end of 2018. We will continue our commitment to take care of customers and offer new ways for you to interact with Chick-fil-A," the company said in a statement posted to its website, adding that coupons will still be distributed through other channels.
The calendars were a popular holiday gift; Chick-Fil-A said in a statement that it would continue to sell gift cards in restaurants over the holiday season.
Though the company will no longer offer a new calendar in 2019, it pledged that it will still continue to honor deals and coupons included in the 2018 calendar.
After Chick-fil-A announced the calendar's demise, frustrated fans expressed their dismay on social media:
feeling betrayed that Chick-fil-a would cancel the Cow Calendar— Jillian Hamilton (@jillianjh7) July 18, 2018
Getting the email from Chick Fil A saying they're retiring the cow calendar after this year is honestly the worst news I've gotten in a while— Matt (@_mattpad) July 18, 2018
how to know you're southern 101:— al: chan’s a hufflepuff💛🖤 (@leemin_homg) July 18, 2018
chick fil a just said they're doing away with the cow calendars and i actually teared up? ?? ?? ? ?
HOW CAN CHICK FIL A GET RID OF THE COW CALENDAR?!?!?!— Connor (@Coker0903) July 18, 2018