"It's an honor. I don't know if I have the right words for it. It just makes you feel good that what you try to do and make memories for other people, they appreciate," he said Wednesday night.
PHOTOS: Round Lake family wins Great Chicago Light Fight
This dad of three has been lighting up his lawn for a decade and a half, always shaking things up.
"We add lights, we add display items... it's never the same twice," Herzog added.
These days the Herzog display - made up of roughly 75,000 lights - is timed to music. Herzog spent 47 hours by himself putting it together this year. His family helped for an extra 15 hours.
All this hard work benefits Toys for Tots.
"one of my children a few years ago had the idea that we should do something to help other people while doing it," Herzog said of his annual toy drive.
This year, the Herzogs collected more than 500 toys. That's reason enough to crown Tim Herzog champ!
And now that he's won, Herzog's on a mission.
"Spend more money next year and make it even better," he declared.
Herzog family talks about big win!
Carolers serenade the Herzog's neighborhood
Ozinga Merry Mixer travels through Round Lake
Holiday treats from Something's Brewing, Uniquely Sweet