CHICAGO (WLS) --Admission to the Chicago Auto Show is discounted for women on Tuesday.
Tickets for women are $7.
Organizers said that the auto show was predominately attended by men in the early days, however, visitors are now split, half men and half women.
Even more women are now product specialists, who stand near the vehicle displays to answer all questions about car specs.
Vehicle manufacturers are paying attention to what people, and especially women, want in their vehicle. Many of them ask visitors for feedback about features they would like in their vehicles.
Hundreds of vehicles are on display at the Chicago Auto Show through Feb. 21. For more information, visit www.chicagoautoshow.com.
Visitors can do more than peruse the cars. The Jeep Test Track gives guests a chance to drive a Jeep through an indoor track that features an 18-foot hill, stairs and other opportunities to test the Jeep capabilities.
When you're at the test track, you can actually get into the cars," said Jeep spokeswoman Kelley Enright. "Jeep vehicles are so iconic. They are just so fun to drive. You can really do anything in a Jeep."
Riders must be at least 44 inches tall, which means that kids and family can join. Photo ops are available, too. However, the wait for the Jeep Test Track can be upwards of an hour so be prepared.
It's estimated that eight in 10 car purchases are made by or involve the advice of a woman.
Why should women be heavily involved in the car buying process?
"Because they're the one dealing with the kids. We're the ones running. And then for the road trips, we're there. So I think it's very important," said Connie Abbey.
Brenda McKinley joined her brother for Women's Day at the Chicago Auto Show.
"I keep looking for something that will be pleasing to him, so he can replace his station wagon. Ask him what year it is," McKinley said. The answer? 1989.
But like a good brother, Reginald Thompson will listen to his sister, but barely.
"If she was my wife, I'd have to consider it. But she's not; she won't be driving it," he said.