Museum of Broadcast Communications celebrates advertising icons

CHICAGO (WLS) -- Do you remember Snap, Crackle and Pop? They're just a few of the advertising icons being celebrated at Chicago's Museum of Broadcast Communications.

Museum Exhibit Art Director Jim Engel and a few old friends joined ABC7 Eyewitness News to share what visitors will find at "A Salute to Advertising's Greatest Icons" at MBC, starting Saturday.

There are so many "30-second stars" in this exhibit! A number of them were created right here in Chicago.

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A Salute to Advertising's Greatest Icons, running from May 9 through October 31, 2015, will examine the creation and evolution of the characters from their inception to contemporary use, through early commercials, vintage print ads and packaging and a wide variety of rare character memorabilia. Advertising agencies and brand historians will describe how the characters were designed and how they have evolved over the years. Among the "30-second stars" and brands being showcased during the exhibition are General Mills' Pillsbury Doughboy and Jolly Green Giant; Kellogg's Tony the Tiger (Frosted Flakes); Snap, Crackle & Pop (Rice Krispies) and the Keebler Elves (Keebler); McDonald's Ronald McDonald; Procter & Gamble's Mr. Clean; 9Lives' Morris the Cat, StarKist's Charlie the Tuna and S.C. Johnson's Raid Bugs. A VIP Exhibition Opening Reception will take place on Friday, May 8 at 5:30 PM in the Museum's new Paul M. Lisnek Gallery. VIP Tickets are $150 for the reception and awards presentation. Tickets to the awards presentation only are $75. The VIP Exhibition Opening Reception and awards program is a benefit for the Museum, with all proceeds dedicated to expanding its advertising educational services. Each advertising icon will be showcased its own "special week" during the 6-month exhibition, featuring character appearances.
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