Starbucks brings back Pumpkin Spice Latte earlier than ever
Also returning is Pumpkin Cream Cold Brew, an iced-drink topped with pumpkin cream cold foam and a dusting of pumpkin spice.
If it feels like pumpkin spice season begins earlier every year, you're right. Beginning Tuesday, Starbucks will begin selling Pumpkin Spice Lattes across the United States and Canada, marking the drink's earliest release ever.
Also returning is Pumpkin Cream Cold Brew, an iced-drink topped with pumpkin cream cold foam and a dusting of pumpkin spice that Starbucks launched in 2019. The two fall-themed drinks are in addition to two seasonal pumpkin-flavored bakery items: a pumpkin scone and a pumpkin cream cheese muffin. Last year's fall menu launched on August 27.
The PSL, as it's often referred to, has been a popular item on Starbucks' menu for nearly two decades sparking joy and excitement among its loyal fan base. Starbucks has sold more than 400 million PSLs since the drink's introduction in 2003.
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These seasonal items build hype and awareness for brands in the competitive fast-food space. Starbucks and Dunkin' are betting the items will boost sales and attract customers, many of whom are in new routines during the pandemic. Both chains recently reported weak earnings as people ditched their commute in favor of working from home.
