Target ending 'shop-in-shop' partnership next year

ByABC7 Chicago Digital Team WLS logo
Thursday, August 14, 2025
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CHICAGO (WLS) -- Target is ending a "shop-in-shop" partnership with Bolingbrook-based Ulta Beauty.

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The partnership was launched in 2021, offering customers the benefit to link their Ulta Beauty Rewards and Target Circle accounts.

Target said the decision was a "mutual agreement," in a press release.

"We look forward to what's ahead and remain committed to offering the beauty experience consumers have come to expect from Target - one centered on an exciting mix of beauty brands with continuous newness, all at an unbeatable value," said Rick Gomez, executive vice president and chief commercial officer at Target.

Customers with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026, the company said in a press release.

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