Amazon introduces its first smartphone

Amazon has just introduced its first smartphone.

The online retailer is ready to take on Apple and Google with its new Fire Phone.

The smartphone has a 3-D, high-definition display.

Its "firefly" feature uses the phone's camera to recognize objects, telling users where to buy that product instantly on Amazon.

The Fire Phone will cost $199 with a two-year contract. It's being sold exclusively through AT&T and will be available next month.