Common fronts 'Drink Good Do Good' campaign to bring fresh produce to underserved areas

CHICAGO (WLS) -- Nearly 24 million Americans live in so-called "food deserts," meaning they don't have access to affordable, quality, fresh fruits and vegetables. In fact, 384,000 Chicago residents live in a food desert. That's enough to fill Lincoln Park over 17 times.

For the third year, Naked Juice is partnering with Wholesome Wave to provide fresh produce where there is none. Naked Juice is committing to donate up to 500,000 pounds worth of fruits and vegetables to Wholesome Wave.

Academy Award winner Common is the Chicago ambassador for the "Drink Good Do Good" campaign. He'll be visiting the Randolph Street Market on Saturday, Aug. 29, to promote the movement. But even if you can't attend, you can still get involved: just take a photo of yourself holding a fruit or vegetable, tag a friend and include #DrinkGoodDoGood, and Naked Juice will donate the equivalent of 10 pounds of produce to neighbors in need.

ABC7 talked live with Common about the importance of the campaign.

Randolph Street Market

Saturday, Aug. 29, 8 a.m.-5 p.m.

1350 W. Randolph St., Chicago

-Admission: $8

-Can people still come out and join at the time of our interview? Yes

-Is this open to the public? Yes

-How can people get involved after the talkback? It is simple for people across the country to join the effort: just take a photo of yourself holding a fruit or vegetable, tag a friend and include #DrinkGoodDoGood, and Naked Juice will donate the equivalent of 10 pounds of produce to neighbors in need.