DAVOS, Switzerland (WLS) -- Al Gore, Pharrell WIliams and Kevin Wall announced the launch of a year-long campaign called Live Earth: Road to Paris at the World Economic Forum in Davos, Switzerland, Wednesday.
The campaign's ultimate objective is to collect 1 billion signatures to demand environmental accountability from world leaders to reach a binding agreement to tackle climate change at the 2015 United Nations Climate Change Conference in Paris in December.
On June 18, Live Earth: Road to Paris concerts will be held in six cities on six continents: Paris, New York City, Johannesburg, Sydney, Sao Paolo and Beijing.
Pharrell Williams will serve as creative director for the event, while Kevin Wall will produce. For more information, visit www.liveearth.org.
Al Gore, Pharrell Williams launch Live Earth: Road to Paris