CHICAGO (WLS) -- Here's a quick streaming tip.
Almost four out of 10 Americans use someone else's login to access a streaming service.
A new study, according to Lending Tree, shows most people wouldn't purchase their own subscription service if they could use someone else's login information.
But here is a warning: Companies will begin to crack down on password sharing. Some say they could even penalize users who share login info.
But costs are rising. Lending tree says 40% of streamers pay $50 or more a month to stream. In 2021, only 25% of people paid that price.
And some streamers are canceling their subscriptions for costs and because they're getting pickier about what they watch.
Forty three percent of people canceled a streaming service in the past year.