Reviewing the Super Bowl ads

At $5 million for 30 seconds, the Super Bowl commercial on Sunday was a high-stakes competition.

Prof. Derek Rucker, of Northwestern University's Kellogg School of Management, visited ABC7 to talk about the ads. This is the 14th year that the Kellogg School has reviewed the ads.

At around $5 million per 30-second ad, these Super Bowl adds hope to make you laugh and cry.