What were best, worst Super Bowl commercials?

CHICAGO (WLS) -- Seven million dollars for a 30-second spot. The cost of a commercial at the Super Bowl hit an all-time high.

Professor Derek Rucker, from the Kellogg School of Management at Northwestern, joined ABC7 to talk about some of here to discuss the best and worst ads.

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Professor Rucker said some of the best commercials came from Uber Eats, Planters, and Doritos while Taco Bell, Sales Force and Coinbase ranked among the worst.

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