Interchangeable Purses from Miche Bags

March 11, 2010 11:09:12 AM PST
Have you ever spilled something on your favorite handbag and were forced to replace the "perfect" purse? It happened to Michelle Romero, a 29-year old Utah mother of two. She turned her frustration into an international business. Michelle thought, "What if you could just replace the outside of a purse without taking everything out of your bag?" So, using the stained bag with some glue and scrap fabric, she created a rough prototype of a purse with interchangeable covers. Michelle enlisted the help of a friend and Annette Cavaness. Together they started the process of building a business that became Miche Bag. MICHE BAG SETS GOAL TO RAISE $1 MILLION FOR HUNTSMAN CANCER FOUNDATION IN 2010.


Miche Bag, the brand that created the wildly popular interchangeable handbag, announced the release of its newest bag along with a big goal on January 8, 2010. The bag, called "Hope", features quotes from cancer patients and survivors. The new "Hope" bag is being sold through Miche distributors worldwide and online at; proceeds will be donated to Huntsman Cancer Foundation to fund cancer research at Huntsman Cancer Institute. Janet Bingham, PhD, President and CEO of Huntsman Cancer Foundation says, "The funds raised through Miche Bag's ?Hope? shell go directly to easing the suffering of cancer patients and their families in the form of lifesaving research. We're grateful for the dedication of the Miche Bag company to the cancer cause and the commitment to act on Miche "s own slogan: "One Bag, Endless Possibilities."

Miche Bag designer Jennie Platt felt that supporting cancer research was a perfect fit for the company because so many people associated with Miche Bag have shared personal battles with this terrible disease. "In helping put together this program I was introduced to many courageous and inspiring people who were willing to share their journey with cancer," Platt says, "a battle filled with challenges but also hope, love and beauty. The shell I created needed to resonate this same message. In the end, their message became the design and ?Hope? became a shell."

Linda Hill is a cancer survivor and knows first-hand the importance of funding research. "If it were not for cancer research many of us would not be here today, and funding is what makes the goal of a cure possible. My hope lies in The Huntsman Cancer Institute and their dedication to finding a cure. In a time where budget cuts are the norm, for Miche Bag to join The Huntsman brings us one step closer to that cure."

Miche CEO, Corbin Church, is also personally dedicated to this cause. "As a company, we needed to do something that would benefit the communities where Miche is sold. It is crucial that our company's success has a lasting legacy and we all felt Huntsman Cancer Institute was the perfect association for Miche Bag." Church's goal is to raise $1 million for cancer research by the end of 2010. The bags are available for purchase through national sales representatives, retail outlets or on

About Huntsman Cancer Institute

· HCI is one of 65 National Cancer Institute-designated cancer centers.

· HCI is a member of the National Comprehensive Cancer Network (NCCN), an alliance of the nation's 21 leading cancer centers that defines and sets standards for cancer care.

· In 2009, HCI recorded more than 55,000 outpatient clinic visits and more than 3,000 surgical cases. Our cancer specialty hospital is full.

· At any given time, 150 or more clinical trials are underway.

· 1500 total employees

· Huntsman Cancer Institute is one of only a handful of cancer centers in the country to operate a cancer specialty hospital.

· HCI maintains the largest, most comprehensive population database used for biomedical research in the world, with more than 12 million records on more than 7.1 million individuals.

Cancer Facts

· This year, more than 562,000 Americans are expected to die of cancer?that's about 1,500 people a day.

· Cancer is the second leading cause of death in the United States.

· Men have an approximate lifetime risk of 1 in 2 of developing cancer; for women, the lifetime risk is approximately 1 in 3.

· Nationwide, 1,479,350 people will receive a cancer diagnosis this year?8,880 will be in Utah.

· The greatest risk factor for cancer is age?77 percent of all cancers are diagnosed at age 55 or older.

· Although rare in children, cancer is the second leading cause of death by disease in children between birth and age 14.

Pronounced MEE-chee and given Michelle's nickname, Miche Bag offers basic bags, handles and nearly 100 different styles of outer shells. Pick a bag, a handle and a shell, and in a matter of seconds you can change the entire look and feel of your purse to match any outfit without ever moving the inside contents. Different shells attach seamlessly to the base bag using magnets to hold the shell in place. The company has just added a new "slouchy" bag that not only changes the color and texture of the purse, but the entire shape as well.

Miche Bags are sold in 34 countries around the world. The company is focused on helping other moms generate income for their families through at-home parties, where most of the purses are sold. Miche Bag is also sold online and in select retail locations in Chicago, Indiana, Wisconsin and Michigan. To locate a store near year or to find out about hosting a Miche Bag party, visit

Quick Facts about Miche Bags

    A Utah Moms finds success in a recession
  • Michelle Romero is the inventor of Miche bag, an interchangeable purse
  • Michelle thought of the idea after spilling on her hand bag
  • The Miche bag's name came from Michelle's nickname
  • One bag endless possibilities? now one purse can match every outfit!
  • There are about 100 different styles of outer shells to choose from
  • Miche Bag is sold in more than 10 countries around the world
  • A Miche Bag office is opening in Germany to run the European operations
  • The company helps other moms generate income by throwing at home bag parties
  • Michelle has two children under the age of 3.
  • Miche Bag is now offering a trendy new style called the "slouchy look", and is coming out with a BIG bag!