Clairborne label to be sold in 1 store, on TV

October 9, 2009 Beginning next fall, Liz Claiborne apparel will be sold exclusively at JC Penney stores and on the cable channel QVC.

Liz Claiborne's upscale New York label which is designed by Isaac Mizrahi will be sold on QVC.

The Claiborne line is being pulled out of other department stores including Macy's.

The apparel maker which also owns Lucky brand jeans, Juicy Couture and Kate Spade hopes the move will help revive sales.

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