Online retailers expect big bucks on Cyber Monday

November 28, 2011 (CHICAGO)

Employees at were hard at work filling orders Monday in what looks like Santa's workshop. The online site sells thousands of different items that can be personalized for almost any occasion. Based in Burr Ridge, the website has become a resource for more and more people over the years, with business spiking on Cyber Monday. In fact, expects to fill 18,000 orders on Monday alone, which translates into big bucks.

"Cyber Monday is our number one day of the entire year. We will do over a million in sales in just one day," said Kathy Napleton,

Employees are tracking their progress on a giant computer that monitors the number of sales coming in as compared to this time last year. So far, it shows the website is in line with the national trend that Cyber Monday sales are up 20 percent over last year.

Some experts say more people are becoming computer savvy. Napleton says shopping online is just more convenient.

"I'm a working mom myself. I don't have time to get out to the mall and I let my fingers do the shopping," said Napleton.

Orders that come in to go straight to manufacturing machines which quickly churn them out.

"We have a program that simply puts what the customer wants in the line that they want it and the computer sends it to the machine and 1,2,3 and it's done," said Napleton.

But in addition to filling orders fast, the website is focused on safety and has measures in place to protect the information of its customers. Online shoppers are advised to be aware of any online scams this Cyber Monday like fake sites advertising sales too good to be true.

"You're enticed to click on that link and you may be compromised. You might get a piece of mailware on your system, you might get a virus on your system, which could be used to steal other information from you," said Nicholas Percoco, Trustwave.

Percoco says one way to check that a website is legitimate is by hovering over it with your mouse before clicking. There should be a pop-up with the same website address.

Napleton says does the most business on Cyber Monday between 8 and 10 p.m.

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