Cracker Jack replaces prizes with digital codes for mobile games

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Thursday, April 21, 2016

CHICAGO (WLS) -- Cracker Jack announced Thursday that it's replacing the iconic prize found in each bag with stickers containing digital codes for mobile games.

The company, which is owned by the Frito-Lay division of PepsiCo, said they are taking a new approached to their prizes with "baseball-inspired mobile digital experiences directly from the sticker inside."

"The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life," said Haston Lewis, senior director of marketing for Frito-Lay.

The new prizes will require the Blippar app, available for iOS and Android, and will come in four themes: Dot Dash, Dance Cam, Get Carded and Baseball Star. Cracker Jack will also debut restyled logo and packaging.