K-Mart launches Christmas ads early with "non-Christmas" commercial

Most people groan whenever they see holiday season ads being pushed too early in the year, often trickling into our lives just after Labor day. K-Mart, however, fully understands the idea of over-commercializing the holiday takes the spirit out things in their new holiday ad campaign. While advertising their new, no-money-down layaway offer -- only happening in December -- K-Mart wants you to know: this is not a Christmas commercial.

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"Let's say you have an event in late December that you need a lot of gifts for. Like, maybe your entire family is having a birthday on the same day," suggests Kelly, the K-Mart spokesperson in the ad. "Now's the time to go to K-Mart and put those gifts on layaway."

While obviously tongue-and-cheek, the ad has been met with controversy for a couple reasons: 1) using the word, 'Christmas' instead of 'holiday' and 2) for continuing to advertise the holiday season far too early in the year, despite the ironically terrible attempt at subterfuge.

What do you think of K-Mart's strategy? Does making fun of the over commercialization make it any better? Let us know in the comments below.