Krispy Kreme apologizes for 'KKK' doughnut club

Krispy Kreme is taking heat after a UK store promoted a "KKK" doughnut club on its Facebook page.

The company says KKK stands for "Krispy Kreme Klub." It was used to advertise in-store doughnut decorating events in Hull, England.

But the letters, of course, reminded many of the Ku Klux Klan white supremacist group.

Krispy Kreme has released an apology.