Three Babes Bakeshop owner sells wholesome pies and uplifts small businesses in SF

SAN FRANCISCO -- It's pie o'clock somewhere! And at The Ferry Plaza Farmers Market, you can get scrumptious slices from Three Babes Bakeshop on Saturdays starting at 8 a.m.

Operated by the nonprofit Center for Urban Education about Sustainable Agriculture (CUESA), this California certified farmers market is widely acclaimed for both the quality and diversity of its fresh farm products. The popular shopping experience hosts nearly 40,000 visitors each week.

"Before I started my business, I dreamed of someday having a stand here because it is where all the best food is in the Bay Area," said Three Babes Bakeshop owner Lenore Estrada.

Three Babes Bakeshop harnesses local and organic ingredients, baking pies with buttery, flakey crust and wholesome fillings. Northern California produce, hand-fluted crust, and thoughtfulness go into every creation, and the menu is ever changing depending on what's in season.

"You can tell it has been freshly baked, it's phenomenal," said customer Michael Chen.

Every weekend, the shop offers slices and whole pies at The Ferry Plaza Farmers Market, but get there early because these treats sell out fast.

"I tried to come here and get the pumpkin pie, and they were always sold out," expressed customer Arvind Veluvali. "And so eventually I had to say, 'enough's enough, I need the pumpkin pie' and come at 9:30 in the morning."

"The thing that I love about making pies is the emotional connection that people have to our product," expressed Three Babes Bakeshop Director of Sales Zoe Williams.

"Sometimes I run into people and they say, 'the stand at Three Babes is where I went for my first date with the person who is now my spouse,'" described Estrada. "Being part of people's stories is probably the most exciting thing."

In addition to running her pie shop, Estrada is co-founder of SF New Deal, a nonprofit launched in response to the pandemic shelter-in-place order.

SF New Deal provides supportive services and financial opportunities for small businesses in San Francisco, while addressing both the symptoms and root causes of inequity. The organization is dedicated to building pathways which connect local business owners, workers, community leaders, and neighbors in need.

"The reason that I have a small business is to create jobs and work with the community to give people a better life, and that will always be part of my work and what motivates me," said Estrada.

For more information and to order, visit here and follow @threebabes on Instagram.

Go here for additional resources from SF New Deal.

Visit here for more information on CUESA's Ferry Plaza Farmers Market.