CHICAGO (WLS) -- October is Breast Cancer Awareness Month, and men are taking a prominent role with "Real Men Wear Pink."
Adam Gewanter is a managing partner of Tao Group Hospitality, which has a famous and flashy restaurant in River North. He's using his platform to bring attention to a deeply personal issue.
Gewanter joined ABC 7 Chicago Thursday to talk about his mother, who continues to battle breast cancer. His male cousin was also diagnosed with breast cancer, but is doing fine.
Gewanter decided to take this mission to everyone he knows to help fight breast cancer in his family's honor.
If you want to learn more about Real Men Wear Pink, you can visit cancer.org.