Butterball turkey has been fielding phone calls from Thanksgiving cooks for three decades.
This year, for the first time, they will let people text their turkey-related questions.
Cooks can text questions to 844-877-3456 at any time Nov. 17-24. Experts - not bots - will be on call 24 hours a day.
The company's regular phone help line begins next Tuesday.
Cooks can also still reach out to the company's experts through email or social media.
Thanksgiving is Nov. 24.
For more information about reaching Butterball, visit: http://www.butterball.com/turkey-talk-line