ATLANTA (WLS) -- On Friday, Chick-fil-A marks the 10th anniversary of its chain-wide event honoring the ''Eat Mor Chikin'' Cows - Cow Appreciation Day.
As part of the Atlanta-based restaurant chain's celebration, Chick-fil-A is offering a free meal (breakfast, lunch or dinner) to any customer who visits one of its 1,800 restaurants fully dressed as a cow.
Customers dressed "head to hoof" in cow attire will receive a free Chick-fil-A Meal, which includes an entree, side item and beverage of choice. Customers who are too "chicken" to go all-out in cow attire will receive a free entree of choice for wearing any cow-spotted accessory, such as a hat, scarf, tie or purse.
In 2013, more than 900,000 cow-dressed customers stampeded Chick-fil-A restaurants nationwide for Cow Appreciation Day, a news release says. The chain hopes to corral in more than one million cow-clad guests this year.
Chick-fil-A has a special web site dedicated to the day: www.CowAppreciationDay.com. The site offers in-depth details on the celebration, cow costume ideas, as well as downloadable cow spots, masks and other bovine-themed accessories customers can use to create costumes.