Krispy Kreme is taking heat after a UK store promoted a "KKK" doughnut club on its Facebook page.
The company says KKK stands for "Krispy Kreme Klub." It was used to advertise in-store doughnut decorating events in Hull, England.
But the letters, of course, reminded many of the Ku Klux Klan white supremacist group.
Krispy Kreme has released an apology.