Charles 'Peanut' Tillman goes nuts in new video for National Peanut Board

CHICAGO (WLS) -- Former Chicago Bear Charles "Peanut" Tillman is apparently going nuts in his retirement.

As the spokesperson for the National Peanut Board's new social media campaign, Tillman filmed a number of nutty scenes celebrating peanuts and peanut butter.

"People think I got my nickname because of my size," Tillman says in the video. "But nope. It's because I really, really love peanuts."

On the set of the video, Tillman can be seen cannonballing into a pool of peanuts while wearing a peanut suit, making a snow angel in peanuts, punching a peanut-filled piñata, and throwing peanut butter on a pottery wheel.

The #ShellOut campaign is aimed at getting people to share their love of peanuts on social media. It runs on @PeanutsHere on Instagram and Twitter from Wednesday to June 15.