What were best, worst Super Bowl commercials?

ByABC7 Chicago Digital Team WLS logo
Monday, February 14, 2022
Ranking the best Super Bowl commercials
Northwestern Professor Derek Rucker discusses the best and worst Super Bowl commercials.

CHICAGO (WLS) -- Seven million dollars for a 30-second spot. The cost of a commercial at the Super Bowl hit an all-time high.

Professor Derek Rucker, from the Kellogg School of Management at Northwestern, joined ABC7 to talk about some of here to discuss the best and worst ads.

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Professor Rucker said some of the best commercials came from Uber Eats, Planters, and Doritos while Taco Bell, Sales Force and Coinbase ranked among the worst.

Super Bowl 2022: LA Rams beat Cincinnati Bengals at SoFi Stadium