The Bra Lab

EVANSTON, Ill. -- Based in Evanston, The Bra Lab promises "a new bra philosophy for a rebel soul."

With gorgeous backs and beautiful straps, these bras are meant to be shown. Co-founder Gina Crevi and her partners created an interchangeable bra with unique fabrics and without back clasps.

At http://thebralab.com/ , customers design their own styles from dozens of options.