Spring Makeovers from Nick Arrojo

March 30, 2009 8:22:52 AM PDT
It's time again for America's Beauty Show, the annual exhibition for salon professionals. Among the 60,000 stylists expected to attend the weekend show at McCormick Place, is makeover master Nick Arrojo of TV's "What Not to Wear." Before teaching a beauty show class on razor cuts, Nick will work his magic on 3 Chicago women, who are desperate for new hairstyles for spring. Chicago makeup artist Michelle Gomez, the owner of Dynamic Salon. is providing the finishing touch for the makeovers. They are:

  • Rashida N. Black, classical harpist from New England Conservatory of music in Boston and graduate of the University of Chicago. She has toured with hip hop artist Kanye West and jazz singer Dee Alexander. She also created a not for profit organization that promotes African American Classical Musicians, the Myrtle Hart Society. She wants a fun change to ring in 30!
  • Lauren Schaal, a broadcasting major and graduating senior from Michigan State University and champion ice skater. http://www.msufigureskating.com/index.html. She needs to change from a campus casual to a hip, modern look for job interviews; she hopes to go into TV.
  • Tabatha Surveyor, student from Kansas spending a semester at Chicago Center for Urban Life and Culture. She has too much hair and doesn't know what to do with it. She turned 21 this week and wants a new look with her new adult freedom. "A haircut by Nick Arrojo is a once-in-a-lifetime opportunity!" she say.
  • Born in Manchester, England, Nick Arrojo began his career as a hair stylist at Vidal Sassoon. After completing the company's training program at 21, he was appointed their youngest-ever assistant creative director. After nine years with Sassoon, he went on to work for Wella International and New York's Bumble and Bumble Salon, where he was the education director for three years. Now Nick has his own successful and popular studio in New York: Arrojo Studio (www.arrojostudio.com).

    He has been awarded Aveda's "Master of Arts" and was selected as a judge for the Elite Model competition. Some of his clients include supermodels Melissa Keller (Sports Illustrated), Yamila Diaz and Karen Ferrari; actors Minnie Driver and Liev Schreiber; musicians Bryan Adams and Bernard Sumner; and British comedienne and performer Victoria W. Nick taught the art of hair coloring to Queer Eye's Kyan Douglas. Nick's work can be seen weekly on TLC's What Not to Wear.


    Showcasing hot styles and new products coming to "A Salon near You"!

    America's Beauty Show is the place where salon professionals from all over the Midwest come to learn about new techniques, products and services in the multi-billion dollar beauty industry. What they learn will be available at a salon near you in coming weeks. Major beauty companies participating include TIGI, Wella, Redken, Clairol, T3 + Orlando Pita, Logics, Jean Paul Mitchell, and Mizani, as well as hair extensions from Cinderella and Donna Bella. The show highlights include on-going high-energy runway presentations. The show will be held at McCormick Place (West) Saturday, Sunday and Monday, March 28, 29, and 30.

    Beauty Stars from all over the world will teach, including Nick Arrojo ("What Not to Wear") and Kim Vo, TV Star Celebrity Stylist and a regular on "Shear Genius", his celebrity clients include Hillary and Bill Clinton, Terri Hatcher, Goldie Hawn, Pam Anderson; Kim Kimble, stylist to Beyoncé, will be in with her line of wigs and hair extensions; there will be the exciting El Congreso Americano de Belleza Latina; and on Sunday, March 29, teams of local Urban Chicago stylists will present Chicago Looks!

    The Show will also present America's Expo for SkinCare & Spa where experts will showcase the best ways to keep the skin fresh, healthy ? and young!! The 2009 International Nail Tech Conference will be Sunday, March 29 featuring the latest trends in fashion and style for nails!

    America's Beauty Show March 28, 29, 30
    McCormick Place West
    For Salon Professionals only