Elle Magazine reports that the luxury shoe designer is now letting its customers become designers of their own shoes.
The fully customizable shoes start at $750. Shoppers can pick from a variety of silhouettes and choose the right heel height, color, and fabric for them. There's even the option to add a personal gold-plated monogram on the sole. Now everyone can have their own Cinderella moment.
"Women have always had a special relationship with shoes," Jimmy Choo creative director Sandra Choi told Elle. "It starts with the fairytale of the shoe in stories such as Cinderella and stays with us throughout our lives."
The custom shoe program debuts in Beverly Hills, and will move on to other locations this month.
