NBA star's Twitter campaign ends with arrest in aunt's killing

Tuesday, July 29, 2014
Los Angeles Clippers forward Matt Barnes.
Barnes' first tweet on July 22, where he informed his followers of his aunt's killer being on the run.
Barnes retweeted a link to that same Instagram post on July 23.
In Barnes' Instagram post, he goes into more detail about his aunt's killer while offering his family's contact number should anyone have information about the murderer.
Responses from Barnes' followers have been very positive, with many offering their prayers and support for the player.
NBA star's Twitter campaign ends with arrest in aunt's killingLos Angeles Clippers forward Matt Barnes.

An arrest was made today in the killing of NBA star Matt Barnes' aunt. And it's likely that Twitter and Instagram had a role to play in capturing the primary suspect, Michael Williams. In a tweet, Sacramento Police wrote "Michael Williams, suspect in the 24th street homicide, is in police custody thanks to a citizen tip. He was located in the Sacramento area."

On July 8th, Barnes' aunt Tanganyika Williams was stabbed to death in Sacramento, CA. Distraught but determined, Barnes reached out to his social media following to help catch his suspected aunt's killer.

In the gallery above, Barnes reaches out to his Twitter and Instagram followers, providing a photo of the murder's primary suspect Michael Williams, and contact information on how to reach him. The response was overflowing, with many of Barnes' fans offering their love and support in his hard time.

The post has reached other powerful Twitter users as well. Actress Gabrielle Union reached out to her Twitter following of 2.5 million to spread the word about Barnes' aunt's killer.

gabunion / Instagram

Because of his lengthy contacts and history in the Sacramento area, Barnes and Gabrielle Union's call to action kept an entire city on alert until the suspect was found. It hasn't been determined if the citizen tip was a direct result of Barnes' social media campaign. Regardless, Barnes' efforts in rallying a massive digital audience to find justice is truly an amazing display of the power of social media.