Kamala Harris kicks off 2020 campaign at Oakland rally

OAKLAND, Calif. -- California Sen. Kamala Harris is formally kicking off her presidential campaign with a Sunday afternoon rally in Oakland.

Harris announced her campaign for president in an interview on "Good Morning America" on Martin Luther King Jr. Day. She said a big part of her decision to run was the outcome of the 2016 election.

"I'm running for president because I love my country. I'm running to be a president by the people. Of the people. For all the people," according to prepared remarks obtained by The Associated Press.

The appearance at a plaza outside City Hall was intended to portray her candidacy as the latest chapter in a lifetime of advocating for all people and to promote a message of unity. She began her career as a prosecutor in Oakland and later became California's attorney general.

"My whole life, I've only had one client: The people," Harris says in her prepared remarks, echoing the words she has used in courtrooms and has adopted as her campaign's slogan.

If Harris were to win the White House, she would be the first African-American woman and first person of Asian descent to be president.

Harris' campaign is expected to highlight her career as a prosecutor as part of her rationale for seeking the presidency. Harris was the first black woman elected district attorney in California, as well as the first woman, first African-American and first Asian-American to hold that job. Some of her tenure as attorney general, particularly relating to criminal justice, has come under early scrutiny.

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The Associated Press contributed to this report.