When the designer store opened on Friday, many said the characters displayed in the window and on store shelves were reminiscent of blackface.
"They were dredged in racist imagery, exaggerated lips, black skin, there was unmistakable reference to blackface that has plagued our country for decades," civil rights activist Chinyere Ezie said.
Prada draped the windows and when they opened again, the offending characters were gone.
"History cannot continue to repeat itself. Black America deserves better. And we demand better," Ezie said in a now-viral Facebook post.
NYC council-member Jumaane Williams said he wants to know who is making decisions at Prada.
"Who looked at this marketing scheme and said this was OK?" Williams said. "Let's pretend you've never seen history, those exaggerated features look OK to you?"
A spokesperson with Prada Group released the following statement, saying no offense was intended, but they did not offer an apology:
"Prada Group abhors racist imagery. The Pradamalia are fantasy charms composed of elements of the Prada oeuvre. They are imaginary creatures not intended to have any reference to the real world and certainly not blackface. We abhor all forms of racism and racist imagery. We will withdraw all of the characters in question from display and circulation."